Three Takeaway's from HP’s Big Data Vertica 2013 Conference
1. The New Vertica Pulse
App is Stunning
It’s all there, in bright and living color. Vertica’s yet to
be released ‘Pulse’ application measures social media sentiment—in real time—and
creates easy to read and understand displays of the collected information.
HP used the worldwide premier tour of Disney’s ‘Despicable
Me’ for a use case demonstration. Disney harnessed the application to determine the
popularity of specific actors relative to the local area of the premier events—in
order to determine which actors would generate the most excitement in attending
the premier parties and publicity events within each respective area. Disney’s analysis led to quite surprising
results. In Latin America, for example, Russell Brand generated affirmatively negative
reactions on twitter. Recently divorced from Katy Perry, HP’s consultants
hypothesized that due to Latin America’s conservatively Catholic demographic,
the divorce created strong and negative reactions to his personage.
As a result, Mr. Brand was kept from the Latin American arm
of the public events—instead, staying in the western United States, where he is
much more well-known and associated positively.
The technology is austerely enthralling—any persons in the
Marketing field can immediately faction ways this application can improve their
trade. Stay tuned for a free trial version to be released within the coming
weeks.
2. Brad Pitt Played an Immaculate
Billy Beane in Moneyball
Headlining as HP’s featured guest presenter, Billy Beane, of
Moneyball fame, highlighted his achievements in using creative data techniques
to lead the Oakland Athletics to four consecutive playoff berths. However, he
also inadvertently highlighted another datum- (pronounced by his hyper-quick
manner of speech and his incessantly rocking mannerisms) Brad Pitt, in fact,
played a carbon copy of the real Billy Beane during his brief foray. Bravo, Mr. Pitt.
3. Vertica is Indeed the
Fastest Big Data Processor
So was the thesis of the HP Big Data 2013 Conference—Vertica
is the Ferrari engine of Big Data storage software. Its column based
architecture led to use case upon use case of real world business executives
lending honest credence to its unabated querying power; not only while under
the bright lights of formal presentation; but also in my personal conversations
over lunch, dinner, or among mingling during HP’s famous cocktail events. While
a Ferrari may not be appropriate for Sunday trips to the grocery store—when the
highway opens, all are left in her dust. If it’s speed you’re looking for, look
no further than Vertica.
Further Information:
Vertica: http://www.vertica.com/
